What would the Internet look like without Google?
It’s hard to imagine. From online searching to digital advertising, the company has changed the way we use the Internet in so many ways. The tech giant has also gotten so big it’s branched out into plenty of other industries including cell phones, cartography, and self-driving cars.
It’s no surprise that for a history-making company like Google, its stock has made history as well.
Here are four big events in the history of Google stock:
Google Stock IPO Launches with Leadership Promise
Good corporate leadership is often a top consideration for stock investors.
Google’s founders Larry Page, Sergey Brin, and Eric Schmidt realized this when they made a public promise to stay together at Google for at least 20 years when they launched their Initial Public Offering (IPO) in 2004. This means they’ll be around until at least 2024. This was a wise strategy that directly appealed to investors, marking the first in a series of historic moments for the Google stock.
“Don’t Be Evil”
Google famously adopted the motto, and guiding principle, “don’t be evil” in its early days. This was meant to sum up their company culture of generous benefits to employees (free food, massages, and fitness classes to name a few) and putting user satisfaction over short term profits. It was also a small jab at some of its competitors. Interestingly, when they launched their IPO in 2004, Google publicly referred back to this mantra. Google’s S-1 filing said:
“Don’t be evil. We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains.”
Launching an IPO with a public statement of putting “good things for the world” over profits was another big and historic moment for Google stock.
A New Umbrella Under Alphabet
In August of 2015, Google announced to the world that it would create a new public holding company, Alphabet Inc. It was a groundbreaking moment that seemed to highlight the fact that Google had outgrown its status as “just” a search engine company.
Under this reorganization, Google would be a subsidiary. So would all the other companies in the Google universe, including Google Fiber, Nest Labs, Android, and YouTube.
So, what did this new Alphabet umbrella mean for Google stock? Despite the new reorganization, Google retained its ticker symbols “GOOG” and “GOOGL.”
The Friday, July 17th, 2015 Rally
In July 2015, Google made the history books yet again with the biggest rally in history up to that point. On Friday July 17th, immediately after reporting better-than-expected earnings, Google share prices soared. They added an incredible $52 billion in market capitalization in just one day. In other words, it was the largest single-day gain ever.
It was also a great day to own Google stock.